Navigating Plastics Challenges: Paola Pireddu’s Insights

Written by: Batya Feldman

November 22, 2023

In a recent interview on the magazine “La Plastica Oggi e domani”, with Paola Pireddu, Sales Manager at Feldman Systems and Technologies, we gained insights into the dynamics of the plastics industry, the challenges faced in 2023, and the evolving role of women within this traditionally male-dominated sector.

Paola reflected on the challenges faced by FST in 2023 and highlighted the impact of increased raw material costs, energy expenses, and logistical issues associated with the global economic climate. However, she stressed that FST, being a technology-focused company, doesn’t solely rely on selling volumes but on providing innovative solutions in the agricultural, packaging, and food sectors.

Looking ahead to 2024, Paola mentioned the company’s focus on expanding its global sales network. She expressed optimism, citing the company’s historical growth despite market fluctuations.

In the article, Paola, a multilingual Sales Manager and mother of three, highlighted the importance of recognizing the role of women in the industry and emphasized that FST prioritizes results over working hours, acknowledging the fundamental role of women in the workforce.

Paola emphasized the importance of discussing gender issues at the legislative and cultural levels. While legislation is crucial for setting standards, cultural shifts within companies are equally essential.

Piaola urged women to join initiatives like the anticipated Women in Plastics Association, believing in the collective power to break stereotypes and contribute significantly to a challenging yet rewarding industry.

As Paola Pireddu continues to navigate the complexities of the plastics sector, her journey stands as a testament to the resilience and determination of women in a traditionally male-centric industry.

Read the full interview here

In a recent interview with Paola Pireddu, Sales Manager at Feldman Systems and Technologies, we gained insights into the dynamics of the plastics industry, the challenges faced in 2023, and the evolving role of women within this traditionally male-dominated sector. Pireddu reflected on the challenges faced by FST in 2023 and highlighted the impact of increased raw material costs, energy expenses, and logistical issues associated with the global economic climate. However, she stressed that FST, being a technology-focused company, doesn’t solely rely on selling volumes but on providing innovative solutions in the agricultural, packaging, and food sectors. Looking ahead to 2024, Pireddu mentioned the company’s focus on expanding its global sales network. She expressed optimism, citing the company’s historical growth despite market fluctuations. In the article, Pireddu, a multilingual Sales Manager and mother of three, highlighted the importance of recognizing the role of women in the industry and emphasized that FST prioritizes results over working hours, acknowledging the fundamental role of women in the workforce. Pireddu emphasized the importance of discussing gender issues at the legislative and cultural levels. While legislation is crucial for setting standards, cultural shifts within companies are equally essential.

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